We love to learn about the things we enjoy, so we thought building an educational platform based on subject matter that most people in this industry enjoy was a great place to invest ourselves.ĭara: What is the most surprising similarity you've found between wine and cannabis in working with your senses?Īl-Naser: When it comes to finding a favorite wine or cannabis varietal, many people find that taste and aroma dictate what they prefer. Like with wine, there is so much nuance to be found with cannabis, and this can lead to endless opportunities for continued education and exploration. The Raw Garden Social Club was created to facilitate conversations and connections with our counterparts in the cannabis industry in an organic way while enjoying a shared experience. We grow in a region known for its pinot noir, and as I started to buy and drink the local wine, I started to understand the nuances which were very similar to how I was trying to describe cannabis.ĭara: How did you work to foster this realization into the Raw Garden Social Club?Īl-Naser: Having the opportunity to engage in shared experiences has always been one of our favorite ways to connect with people. Growing cannabis in a wine region, like the Santa Ynez Valley, also helped expedite this understanding. As I became more familiar with wine, the parallels between cannabis and wine started to become obvious and abundant. I have spent a good part of the last decade using my experiences with food as a way to help me offer comparisons and talk to others about cannabis aromas. Khalid Al-Naser: The idea started to come together over the course of about a year. Jillian Dara: When did you first draw parallels between wine and cannabis? We spoke to Al-Naser to learn more about the likening of wine and cannabis, the goal of Raw Garden Social Club, as well as the company’s future plans.
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